Keywords stuffing of a web page.

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Keyword stuffing is the deliberate beefing up of particular phrases in the content of the web page. It is a search engine optimization technique for any adult web site promotion. History of keyword stuffing The keyword stuffing has made history more for its abuses than for its uses. It was used as a bait to hook more and more traffic onto its web page, in an attempt to ethically or unethically shovel up the rankings of the websites.
Consider some instances-

  • keyword stuffers used to hide the irrelevant keywords, by coloring it same as the web page background, making the search a mountain out of a mole hill.
  • The more intellectual web designers infested their contents with most coveted words like ‘sex’ even it had far anything to do with that pretext.
  • Some stuffing freaks did this art ad nauseam, as such at the end of the day there were more keywords on the web page than its contents and the web page looked more of an American tattooed pattern.

Then one day, all of a sudden leading search engine websites like Google and Msn , came down heavily on these practices and specified their norms to keyword stuffing , failing which the web designers would be nabbed and their website banned for ever.
These guidelines -

  • Squashed the practice of ratings based on the frequency of the keywords.

In contrary it made way for themed related keywords that have something to do with the content of the website.

  • Specified the degree to which any keyword can be impregnated, and also the positions where they are to be stuffed.

A stuffing of up to 10% in major headings, first paragraph, ending and sparsely distributed in the middle is desirable for any adult website promotion. A word of caution It is highly recommended for adult web marketing that stuffers do stick to the basics, as the search engine sites employ sophisticated tools like the keyword density analyzers and by no means, will a machine understand that you were by any way unintentional.

3 SEO Linking Strategies To Get Your Site Noticed

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Using search engine optimization for one-way link building is the most important factor for getting a high keyword ranking. Because search engines list their results from your link popularity, SEO positioning should be your number one strategy for high pagerank.

SEO Tip #1

When utilizing an aggressive linking campaign, don’t start linking into multiple domain networks which are all hosted on the same server or buying a series of links hosted within a single IP addresses. What your website needs are natural links that will be gained over a period of time. One of the best ways to achieve this is to comment on do-follow blogs (not spamming, but commenting on a few per day) where your website link is naturally growing.

SEO Tip #2

The pagerank quality of those sites you want to link to you must appear natural to the search engines. Be careful to not only link to sites with a high page rank of 8 or 9. You should also seek links from a good range of sites with both high and low page rank values. This is especially the case for new sites and submitting articles to the various article directories will achieve this.

SEO Tip #3

Try looking at your link campaign from a purely scientific view. Basically, you need to find out what the visitors to your site are searching for and then find out which phrases convert to sales and then target your link text towards these visitors. Once you have determined your highest value phrases, you then apply those phrases in the anchor text you request from your link partners. Using this method allows you to request links based on the highest Return Of Investment (ROI), as well as appearing natural to the search engine spiders.

By applying the strategies above, you will attain a linking campaign that is both relevant and highly targeted to your main search phrases. Link quality is far more important than link quantity and anchor text is more important than pagerank.

Include a Javascript file into Magento templates

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Customising your magento store can be a good way to set your store apart from the competition so adding features that require javascript files is a common task when building a project.  Learn how to include a javscript file into your magento page templates with this quick how to.The default layout template load is made primarily through the page.xml file located at the following url for custom themed installs /app/design/frontend/your-instance-name/your-theme-name/layout/page.xml , or for the default theme at /app/design/frontend/default/default/layout/page.xml.

Find the following block encapsulator <block type=”page/html_head” name=”head” as=”head”> and simply add the following command inside the block

<action method=”addJs”><script>yourscriptname.js</script></action>

Then upload you updated page.xml file.

With that done, you need to now upload your javascript file to /skin/frontend/your-instance-name/your-theme-name/js/yourscriptname.js, or for the default theme /skin/frontend/default/default/js/yourscriptname.js

Get the current category name in Magento

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A key part of the request execution has information stored into the Mage registry and accessing this information is a simple call requesting the needed data.  Learn how to access the registry to find the current category title.

The registry object we are interested in is ‘current_category’ and we will utilise the registry call getName() to create call to retrieve the needed information thusly;

Mage::registry('current_category')->getName();

src: http://www.magento-tutorial.com/

Creating new theme and apply it to a magento store

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After finishing Magento installation its time to look at how you want your store to look, what theme will it have , and will the same theme feature across all your stores if you have more then one ?  Our tutorial shows you how to duplicate the default theme and begin to modify it to give you greater flexibility on the look and feel of your new e-commerce store.

Magentos’ file structure is divided into two key locations , one containing the files which our end user will have access to such as css and JavaScript and one containing the block, containers and actual code that will build up any given page.  For the default installations these paths are as follows when magento was installed to the root of your site:

For the building blocks of page construction – app/design/frontend/default/default/
For the accessible browser assets – skins/frontend/default/default/

In the installation above you can see that the file structure represent the hierarchy of the design aspects, in this case app/design/frontend/instance/theme/

When building a site it is a good idea to have a separate name for your instance and your theme , for example you may decide to call your instance e-commerce, and your theme standard-blue.  Giving your structures and assets a strong naming convention will help you to organise and navigate your files with ease.

So the first stage to building a new theme is to copy the two above folders and rename them as you see fit.  This will give you two new sets of files to upload to your server via FTP.

Magento will now be able to access your new instance and theme and that means we can apply our new files as standard to our store.  To do so log into your Magento admin area and choose ‘System’, from the drop down menu choose ‘Configuration’.  Once the configuration screen loads choose the ‘Design’ option from the menu on the left hand side.  If you have followed our tutorial ‘Setup a new store’ you can choose the store you wish to configure the design for by selecting it form the drop down menu in the configuration scope.

Within the design configuration panel there are two key elements we want to change, the value next to the label ‘Current Package Name’, change this to your new instance name, for example e-commerce’.  The value next to the ‘Default’ label under the themes section needs to be changed to your theme name, for example ’standard-blue’.

With these changes made choose ‘Save Config’ to have magento start to use your new files.

src: http://www.magento-tutorial.com/